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Gwyneth Paltrow is the face of Hugo Boss

Gwyneth Paltrow has signed up to become the face of Hugo Boss’ new fragrance.

The Oscar-winner will represent the newly-launched Boss Black Boss Nuit Pour Femme perfume in the latter part of 2012.

Gwyneth – who is the mother of two of Coldplay frontman Chris Martin’s children – described the product as something for a strong yet feminine woman.

She told Women’s Wear Daily: “To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time–characteristics that I strive towards in my own life.”

The finished product of her campaign for the brand won’t be out until later this year and when it is released, it’ll be on a multi platform of advertisements.

The 39-year-old actress will be appearing in TV, print and online campaigns for the scent, which is inspired by “the elegance and sensuality of the little black dress.”

The style icon is no stranger to high-end marketing, earlier this year the International Brand Ambassador debuted her second collaboration with Coach with a series of fashionable print commercials.

Source: Movies NDTV





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