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Gwyneth Paltrow, Karen Behnke and Juice Beauty Launch Organic Makeup Line
Published on January 12th, 2016 by Gioia & Filed in Career. Add Comment

Any industry worth $55 billion is bound to garner attention, and so the recent crackdown on artificial beauty products comes as no surprise. (Nail polish, whose ingredients are purportedly tied to respiratory disease, have come under particular fire.) To address growing concerns, cosmetic companies have struggled to discover organic ingredients that mimic the pleasing textures and high-performance qualities of long-used synthetic ingredients — something actress Gwyneth Paltrow and entrepreneur Karen Behnke hope to accomplish with today’s launch of their certified organic makeup line under the Juice Beauty Brand.

An actress frequently on camera and at red carpet events, Paltrow has long worried about the effects of frequent makeup use — everything from its impact on women’s hormones to the potential for premature aging.

“I wear makeup heavily in my work,” she explains. “And now that I’m post-40, I’ve started to wear it more often in my day-to-day life. But once my lifestyle website, Goop, started investigating toxicity in these products… I was stunned. I genuinely thought makeup was safe, but that’s not the case.”

Paltrow explains how she “naively” believed in the cosmetics industry to regulate the ingredients in their products, because how, in 2016, is it still legal for American women to unknowingly slather tire lubricants, artificial dye and carcinogens on their face?

“Many commonly used synthetic ingredients are known to act as carcinogens or as endocrine disruptors,” explains Cindy DiPrima, co-founder of New York’s first 100% nontoxic beauty store, CAP Beauty. ”It’s hard to say why beauty is so unregulated, but it seems that there simply wasn’t a thorough enough understanding of how is absorbed through the skin.”

Paltrow, once she realized the severity of the situation, started looking, “for organic — or at least natural — alternatives. But I couldn’t find anything high-performance enough to achieve the results I was used to.”

A decision was made: Paltrow was dead set on filling the “white space” around high-performance, nontoxic beauty products. The only issue? She didn’t know where to start.

It was around this time that an investor friend, Amanda Eilian (Videolicious), introduced Paltrow to Karen Behnke, a founding partner of the self-proclaimed “eco-chic” skincare line, Juice Beauty.

“Juice Beauty had been in a place to hire what we call a ‘Triple A List’ celebrity partner for a long time,” Behnke says. “But I couldn’t help feeling, ‘That’s not us.’ We wanted someone who could actually walk the walk of our brand… and Gwyneth embodied not only the entrepreneurial spirit and business savvy we were looking for, but also the true passion for clean, but fun, living.”

After three months of conversations, a partnership was born between the ‘Triple A List’ celebrity and Behnke, a beauty entrepreneur with more than 10 years of experience in the industry. Thus began a year of intensive meetings when, alternating between Paltrow’s home in Los Angeles and Juice Beauty’s headquarters in San Francisco, the two discussed everything from R&D to marketing to package design.

“Gwyneth was involved in product development from start to finish,” Behnke details. “She was there every step of the way, researching how we could use crushed rose petals instead of artificial dye in our lip colors… how plants and seaweeds are actually an effective, natural way to get pigment into your product.”

The question you may be asking at this point is: why partner with Juice Beauty at all? Given her celebrity and Goop’s authority in the organic lifestyle space, why not create her own line of branded beauty products?

“I honestly fell in love with Karen,” Paltrow explains. “She’s a mom; she’s authentic. She has such incredible expertise in the space… You have to remember Goop is a startup. Our biggest problem is that we have too much opportunity, but we can’t do everything at once. When you’ve taken on investment and are trying to scale at a certain place, you don’t want to get diluted down by too many options.”

Both women insist it was the perfect entrepreneurial marriage: Paltrow is an actress; she’s creative. (Plus, that face.) And then there’s Behnke, who brought a level of expertise and industry acumen it would have taken Paltrow years to build on her own. Basically, they sped up each other’s process.

“It would have taken us far longer to execute on our own,” Paltrow agrees. “Mario Batali, who is like my spiritual godfather, once told me, ‘You don’t have to make all the money.’ And it’s true: I think people often feel they’ll be more successful, at least financially, if they go it on their own… but for us to be able to use Karen’s expertise — and for Karen to be able to use my name and my platform — we’ll all go further.”

And while we can’t deny the unstoppable prowess of the team, one must also note the favorable shift in American culture toward clean living that’s set their line up for success.

“I think the consumer is incredibly aware now,” Paltrow explains. “Everyone wants to know what they’re putting into their bodies… what they’re putting on their skin. Consumers are demanding transparency. And also, the consumer has a lot of information now that we didn’t have 10 or 20 years ago about what all of these various toxins are doing — whether that be GMOs [in our food], or plastics in our personal care products. Ultimately, the consumer is what will change the marketplace.”

The increasing popularity of natural products and new products to market are finally starting to drive down the price of buying organic, long considered one of the biggest drawbacks for the industry.

“In the next few years, you’re going to see the prices of organic going down as the production quality goes up,” Paltrow continues. “Which is exactly what we want to see. We don’t want eating carcinogen free food, for example, to be a luxury. It’s insane, and it should be the same with beauty.”

And so the new Juice Beauty line, which can legally call itself organic — not an easy feat — aims to have the luxe feel of a Chanel or a Giorgio Armani at a more approachable price point: $20-$48.

“We wanted to do our part in getting safe products into the hands of American women,” Behnke concludes. “And if we’d put our products at higher price points — which we have both the reputation and the quality to do — it wouldn’t be true to our mission.”

So what’s next for the day-old line of products, which includes everything from foundation, to lip color, to mascara (considered the most difficult item to mimic organically).

“We’re definitely focused on educating and conquering North America,” Behnke continues. “And actually a lot on Canada — they have a highly intelligent consumer population who knows how to read ingredients. But we’ve already started to see a lot of interest in other markets. I think our next step will be Asia.”

Visit JuiceBeauty.com to purchase the products starting today, January 11, and stay tuned to hear more on the future of this exciting collaboration.

Source: Forbes.com

Gallery Update: Candids and Events
Published on January 8th, 2016 by Gioia & Filed in Gallery. Add Comment

Hi and Happy 2016 everybody!
I apologize for the long delay, hopefully I’ll make up with the new gallery additions:

 

 

 






Gallery Links

– Public Appearances > 2015 > September 17 – The Broad Museum Black Tie Dinner
– Public Appearances > 2015 > October 08 – Rob Lowe Honored with Hollywood Walk of Fame Star
– Public Appearances > 2015 > October 24 – 25th Annual Environmental Media Awards
– Public Appearances > 2015 > October 26 – InStyle Awards in L.A.
– Public Appearances > 2015 > October 29 – amfAR Inspiration Gala at Milk Studios in L.A.
– Public Appearances > 2015 > November 07 – LACMA 2015 Art+Film Gala
– Public Appearances > 2015 > December 02 – GOOP MRKT Grand Opening event in NYC
– Candids > Candids from 2015 > 20 Oct 15 – At Craig’s restaurant in LA

Gallery Update: Recent Events
Published on October 21st, 2015 by Gioia & Filed in Gallery. Add Comment

Hi everybody! Gwyneth recently attended various events, check out our latest gallery updates:

 

 

 





Gallery Links

– Public Appearances > 2015 > September 09 – Think It Up Education Initiative Telecast in Santa Monica – Arrival
– Public Appearances > 2015 > October 09 – Variety’s Power Of Women Luncheon in Beverly Hills
– Public Appearances > 2015 > October 13 – La Mer Celebrates 50 Years Of An Icon in LA

Gwyneth Paltrow: Depression shouldn’t be taboo
Published on October 19th, 2015 by Gioia & Filed in General,Gwyneth. Add Comment

Gwyneth Paltrow insists postpartum depression is nothing to be ashamed about.

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The 43-year-old actress struggled following the birth of her son Moses, her second child with now ex husband Chris Martin, back in 2006.

Gwyneth has never made a secret of her battle with depression, but the topic has been hitting headlines once again after new mother Hayden Panettiere revealed this week she has been hospitalised as she receives treatment for the mood disorder.

As she attended the La Mer Celebrates 50 Years of an Icon event in Los Angeles on Tuesday night (14Oct15), Gwyneth said she doesn’t feel the topic should still be the taboo subject that it is.

“Luckily, [my case] was low grade enough that I didn’t have to be hospitalised, but it’s a very debilitating thing, and I think there’s so much shame around it and there shouldn’t be,” Gwyneth told Entertainment Tonight. “It’s something that happens, it’s something that befalls many women after they have a baby. So I try to wrap [my head around] the whole thing, and even at the time, it was very difficult to go through, that it was happening,”

Gwyneth is now in a very content place in her life, as she is mother to two wonderful children and is in a happy relationship with boyfriend Brad Falchuk.
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While she acknowledges the postpartum depression was a difficult experience to go through, Gwyneth now feels that it was something of a blessing in disguise.

Dealing with the issue meant Gwyneth had to face some of her other problems, which she has now managed to move on from.

“For me, it ended up being a wonderful opportunity to explore some underlying issues that I think the depression kind of brought out,” she said.

“So I try to wrap [my head around] the whole thing, and even at the time, it was very difficult to go through, that it was happening. It was in my life for a reason and I tried to use that opportunity to try to really get in there and heal some stuff.”

© Cover Media

Source: BelfastTelegraph.co.uk

Gwyneth Paltrow Says Industry Discouraged Women From Being ‘Ambitious’
Published on October 19th, 2015 by Gioia & Filed in General. Add Comment

Although there’s still a long way to go, Gwyneth Paltrow said Hollywood is finally on the verge of creating a new archetype for women who can be both maternal and sexual.

Paltrow said at Variety‘s Power of Women luncheon that “ambition” was an undesired trait in actresses during her early days in the industry.

“When I was a young women in Hollywood, if you were a woman focused on building your career, you were labeled ambitious, and that was a bad word,” she said on Friday at the Beverly Wilshire Four Seasons.

“So, I was decidedly not, and developed a ‘Oh, how could this happen to me?’ approach.”

Paltrow said that there’s been a shift in the industry: “Power of women rings a bit differently.”

The Oscar winner said Hollywood is finally “on the verge of creating a new archetype,” where it’s possible for a woman to be “naturing, maternal, sexual.”

“Fear of how we are perceived seems to be waning and things are being brought to the life. We are empowering each other. We are banding together to support each other. Yes, we suffer some slings and arrows along the way, not me obviously,” she teased. “I feel those slings and arrows fortify us.”

She also credited Variety‘s interview with Ashley Judd in which she revealed being sexually harassed by a Hollywood mogul as a sign that more women are starting to speak out.

“There no longer seems to be the fear of retribution,” she said. “We are empowering each other. We are encouraging each other to change business models, to try new ventures. We are banding together to support each other, to give each other advice, to change our existing culture. I believe that we are on the verge of creating a new antitype.”

Paltrow was recognized for her work with the L.A. Kitchen, which trains chefs from disadvantaged backgrounds. The chefs prepare meals using fruits and vegetables that would otherwise go to waste. The organization has a goal of serving 2,000 to 3,000 meals a day to the general public, and 3,000 to 6,000 more to senior citizens by 2016.

Source: Variety.com

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